In honor of the Croatian football team's successful ascent to the World Cop Finals, let's read about the Croatian language which is one of the 49 languages that LocLabs works with https://en.wikipedia.org/wiki/Croatian_language

Last December, the Oxford English Dictionary added 500 new words and phrases to the dictionary. Not 500 words for the year—the English language gained 500 officially recognized words and phrases in just three months!
English is a living language. That means it’s always growing and changing. Many things influence the English language and its growth, but no matter how new or old a word is, you can probably trace it back to an original word or the moment when it was accepted into the language. Whether the word is fleek (meaning “nice,” from 2003) or fleet (meaning a group of military ships, from the year 1200), most English words came from somewhere else.
Some words are borrowed from other languages and turn into English words with few or no changes, like the Italian words for pizza and zucchini. Other words are changed a lot more and become barely recognizable, like the Latin word pax which turned into peace in English.
No matter how different a word is from its origin, though, knowing where it came from can help you become a better English speaker.

Do you know what 'Hawaiifootball' means? Or 'vrouwen en kinderen eerst'? Or 'andar aos papéis'? As it happens, they mean roughly the same thing. They are terms used to describe a chaotic moment or phase in a soccer match, in Nowegian, Dutch and Portuguese respectively.
'Vrouwen en kinderen eerst' is Dutch for "women and children first." 'Andar aos papéis' is Portuguese for "walking on papers." 'Hawaiifootball' is Norwegian for ... Hawaii football, whatever that means. (Volcanoes erupting? Shark attacks? Norwegians, please let us know!)
https://www.pri.org/stories/2018-06-18/how-soccer-became-multilingual

The interactional nature of bilingualism, which goes beyond the static notions of number of languages and simultaneity of acquisition posits that different interactional contexts, either single-language, dual-language or dense code-switching contexts, place different cognitive demands on an individual (related to e.g., conflict monitoring, interference suppression and goal-orienting). Greater neural efficiency is expected to be observed for bilinguals who frequently reside in a dual-language context, as they show skills in monitoring (language) cues, allowing for more rapid switching. In dense code-switching contexts and single-language contexts, effective communication is less affected by careful background monitoring of language cues, suggesting fewer switching advantages for bilinguals in these contexts.

The differential contextual demands of diverse populations of bilinguals may be explanatory in understanding the presence or absence of bilingual advantages. An illustration of the ACH is a study by MacNamara and Conway towards bimodal bilinguals (cross-sectionally measured with two groups of college students; one with and one without two years of experience with American sign language). They looked at whether high Bilingual Management Demands (BMDs), operationalised as degree and frequency of switching between languages (cognitive control), and the experience with managing those demands is the mechanism responsible for cognitive enhancement. High BMD experience was associated with better performance on tasks of cognitive control and working memory capacity after two years. They suggest that rapid switching and the coordination of simultaneously comprehending and producing in two languages, which becomes more efficient with experience, enhances cognitive control. Because of the variation within bilingual populations with regard to BMD (type, experience and magnitude), the presence and absence of a bilingual advantage also varies, they argue.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5977083/

In studying brain functions as response to speech, this study finds that effective communication requires accuracy and brevity. Using single words to describe actions and objects quickly brings them to mind. When someone "stabs" a straw into their drink we see it, but "pokes swiftly" is not so clear. When a person "meanders" it is more accurate than "walking slowly." A man whose foot is described as a "hoof" is much more vivid that having "gnarled toes and sole." In short, too much unnecessary text induces skipping and any words that don't convey meaning can erode our readers and listeners' interest.
Similarly, verb "to be" causes mental anguish in a listener. The following list of examples will show you how different the outcome of the statements with and without the verb "to be" is:
He is an idiot vs. He acted like an idiot in my eyes
She is depressed vs. She looks depressed to me
I am a failure vs. I think I've failed at this task
I am convinced that vs. It appears to me that
https://lifehacker.com/5993267/the-psychology-of-language-why-are-some-words-more-persuasive-than-others

Because Indonesians learn Bahasa Indonesia in school, then hear it as adults primarily in political speech, they associate it with homogeneity. This is exacerbated because Bahasa Indonesia was heavily promoted during the Suharto dictatorship that ruled from the mid-1960s until 1998 and stifled many forms of individual and cultural expression. Because of this, those who speak it risk looking “theatrical, bookish or pompous”.
http://www.bbc.com/travel/story/20180703-why-no-one-speaks-indonesias-language

We are starting to localize our 234th game! And this one has an amazing ensemble of superstar superheroes... We are giddy with excitement!